How to manage social media complaints

How to manage social media complaints

Among other things, people use social media to communicate, validate, and find news. Even social media is a factor in whether they will support a firm. Others will acquire ideas about a brand, whether they had firsthand experience with it or not, if it has social media content that goes badly for it. It is vital for companies to know how to deal with bad reviews and social media posts.

React swiftly

A client making a scene on social media demonstrates that they are convinced their complaints fell on deaf ears. Customers will feel like they've been abandoned if you take too long to handle an issue. Issues on social media will be visible to other consumers and can hurt your reputation.

Social media channels allow you to easily respond to any negative feedback and to address concerns. See what the general opinion is. Finding and addressing grievances as soon as feasible is crucial.

Acknowledge the problem

You may also encounter a slew of social media trolls, who could propagate misinformation about your business and pressure you to respond. These people have no serious issues with your company outside their dislike of it. If you wish, you may just block them.

Despite this, many people are expressing real concern in their posts. Maybe you've provided terrible service, or you've said the wrong things about sensitive topics. publicly admit there is a problem By putting a complaint in the public eye, it will be evident that you have not ignored it. Customers prefer businesses that fix problems.

Ignoring or dismissing a complaint without solving it will build suspicion in the eyes of many customers. They know your company doesn't want to assist its customers. One who is suspect would likely perceive a company that's secretive as in the wrong. Any trick such as inventing a phoney profile to trick customers, taking down critical reviews, or requesting friends to delete their bad comments about you leads to the brand image of being “scammy.”

In response to a complaint that is aired publicly, address it in private, using honesty and transparency. If the complaint is a reflection of a broader concern, tell everyone that their concerns have been taken into consideration. You are responsible for your mistakes and will not offer excuses or try to place blame elsewhere.

Respond humanely

Human humans behind accounts that voice their issues in public do so on social media. It is important to know that emotions drive most internet complaints. Your reaction shouldn't be too direct, as you don't want to push them away. Customers expect to know that their favourite companies care about them.


To be credible, an apology must be genuine. When you have a robotic response, it's a little like getting a hug from a tree. Formal, “canned” responses don't usually make people feel good. Resolve the issue at hand by addressing it specifically.

Respond humbly. Even if there was nothing you could have done to avoid making them, acknowledge any blunders you have made. Complaints may be due to believing that they were wronged, especially if acknowledging mistakes would not be an option. In order to protect your brand from harm that would take a long time to recover from, your answer will have to minimise customer anger and keep your positive public image. If this means you will take the responsibility for the sake of your customers and your business, then you should do it.

Come up with a solution to the problem. If you have to withdraw a statement, make it known that you retracted it. Describe how you believe your firm can improve in the future. The public also wants companies to know about their errors and learn from them.

Fix the problem

Without following up with concrete action, a reply on social media is pointless. You need to put in effort to try to resolve the problem that caused the complaint. Express empathy if you fail to resolve the issue.

Sometimes correcting the issue necessitates the undoing of a previous decision. This means anything from discontinuing a product's sales, stopping a marketing campaign, to withdrawing earlier claims. At other times, it may include things like compensation or consolidating things. If a disgruntled consumer is given a new product instead of being given a repaired version of the broken one, they may start to feel better. Do something to help fix what you have done. Even if you believe you've made the right choice, you should still think about what your fans will think.

Announce publicly that you have dealt with the issue even if you do it quietly. I'm hoping that we've covered all of your concerns satisfactorily. This may be seen in a more positive light if that social media account stops complaining.

In summary

Even if your company is massive or profitable, complaints are a given. Complaints will often be shared on social media if they go unaddressed, so make sure you know how to deal with them and also ensure you resolve them quickly. Customers who are ignored will get hostile towards your brand. On the other hand, getting praise for the way you handle complaints will boost your brand's reputation.


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